Posts Tagged ‘Communicating about climate change’

Talking About Climate Change.

Wednesday, October 15th, 2014

In his new book ‘Don’t Even think About It’ George Marshall raises a lot of very uncomfortable questions.

Marshall is an environmentalist, certainly is convinced of the seriousness of the impact of climate change, and considers himself a communicator.

His book, however, is not what you might expect. Instead of a defense of the science, he presents a strong case that climate change scientists and environmentalists have failed in their job of communicating.

George Marshall's book (

George Marshall’s book

It is a discouraging list. We have failed to explain ‘uncertainty’, we use language that turns off listeners, we lack engrossing narratives, we pile on more and more evidence that further turns people away, we buy into the confrontational approach of the extremists at both ends, and we do not honestly face up to our own energy-consuming habits that others find hypocritical.

And there’s a lot more. Marshall explores why it is that most of us avoid talking about climate change, or even thinking about it – hence the title of his book. He suggests that we find the topic too complex, with too many aspects, what he calls ‘multivalent’. It seems to be an issue of the future, not the immediate present. No single solution can possibly solve it. Thinking about it only provokes anxiety. We avoid thinking and talking about it the way we do about death, for some of the same reasons.

This isn’t a book that attacks the climate change deniers – in fact Marshall seeks to understand them and to find some common ground with them. This is an attack on the rest of us for our poor communications skills and for our silence and unwillingness to truly confront the issue.

Marhall has talked with a large number of people, and quotes a lot of them – this is book of many voices. Through it all is a sense that we as humans are deeply imperfect, filled with contradictions, our opinions a product of our biases and the views of our peers and society, struggling still to do the right thing. And that we need to acknowledge our imperfections.

marshall is also the founder of Climate Outreach and Information Network (COIN) (

marshall is also the founder of Climate Outreach and Information Network (COIN) (

So Marshall calls on us to talk about climate change with each other – not expecting everyone to agree since that will never happen, but to seek ways to cooperate, ways to deal with the issue together.

This is a scary book. It is scary because the problem ultimately is us. We are all responsible, and yet we are silent. Our limitations are too clearly on display. You may not read this book, but if you get a chance, at least visit his websites: and .

Let’s talk, not fight, about climate change.
Let’s talk about global warming.